About Us

We are building the revenue layer for commerce

From helping commerce businesses unlock and grow subscription revenue, to helping

Our Story

Co-founders Alex Craciun and Claudia Laurie witnessed the power of pricing levers in driving billions of incremental revenue when they both were building and leading product roadmaps at Uber.  While large tech companies had teams of data scientists and pricing orgs to optimize the science, most businesses selling online lacked the ability to launch such price levers.

With the rise of eCommerce in 2021, Alex and Claudia realized brands struggled to unlock recurring revenue through subscriptions, figure out their pricing, and overall get tighter on their revenue. They realized brands selling online needed better pricing and billing infrastructure.

Just a couple years later, Prive now powers subscriptions and other billing + revenue levers for hundreds of high growth brands, and in turn over half a million shoppers.


Alex Craciun

Founder & Co-CEO

Alex Craciun is the Founder and Co-CEO of Prive. Prive helps brands grow new revenue, optimize existing revenue, and unlock new sales channels. Prior to Prive, Alex was a Product Manager at Uber where he led initiatives in their marketplace and rider experience orgs launching products to millions of users, ranging from Uber’s subscriptions program to new rider growth bets. Alex grew up in Canada and graduated with a Bachelors of Commerce and Bachelors of Computing (CS) from Queen’s University. Alex resides in San Francisco.

Claudia Laurie

Founder & Co-CEO

Claudia Laurie is the Founder and Co-CEO of Prive. Prive helps brands grow new revenue with subscriptions, optimize existing revenue with experimentation and market intelligence, and unlock new sales channels via referrals and the Prive discovery marketplace. Prior to founding Prive, Claudia was a Product Manager at Uber and helped lead the APM program as a part of Uber’s APM Steering Committee. Claudia holds a BA from Harvard University. Claudia is also the Co-Host of The Room Podcast and is passionate about inspiring the next generations of entrepreneurs through storytelling.


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