Last week, Amrita Saigal, CEO & Founder of Kudos appeared on ABC’s ‘Shark Tank’ to pitch the 100% cotton baby diaper DTC startup. To much success, Amrita secured $250,000 in investment from Shark, Mark Cuban and guest Shark, Gwyneth Paltrow.
Cuban and Paltrow were deeply impressed by Kudos’ mission of sustainability and access, but also impressively strong revenue traction.
We at Prive are deeply honored to power subscriptions for Kudos and are thrilled for their next phase of growth. Checkout mykudos.com to subscribe.
Kudos was founded by Amrita Saigal, a true believer in elegant sustainability. Amrita’s first company after MIT was a successful venture where she turned banana leaves into eco-friendly sanitary pads for school girls in India. She then took on a mission to help parents with leak-defying, sustainable disposable diapers with 100% cotton liners.
Missed Amrita’s premiere on Shark Tank?
Catch up on the episode here.
How Kudos and Prive work together
As a high-growth DTC brand, Kudos was being hindered by ReCharge's subscriptions functionality. After significant subscriptions-related support inbound and the inability to seamlessly offer prepaid subscriptions that worked, the Kudos team decided to migrate to Prive. Within 3 months, Kudos dramatically reduced their support inbound, increased AOV by 100%, and doubled their overall subscription business.
Curious to learn more about how Kudos dramatically reduced their support ticket’s and 2x’ed their subscription revenue with Prive?
Check out our case study with Kudos.
Prive powers subscriptions for multiple Shark Tank brands
Check out our case study with Pricklee- another Prive customer that secured investment from the Sharks.
Tune in to ABC tomorrow Friday, January 13th at 7/8 Central to watch Rosa Li from Wildwonder pitch.
Are you a DTC brand looking to launch a subscription model or migrate away from your current provider? Prive can help you get set up in minutes!